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Social Media Marketing Strategies

// February 8th, 2010 // No Comments » // Blogging, Business, Lessons, Marketing, SEO, Search Engine

There has been a significant jump in the popularity of social media websites over the past few years. With it has come a shift in the way that people search for information and how they share and consult opinions on the internet when making purchasing decisions.

Social media sites such as Stumble Upon and Digg, give users a voice on the internet by providing tools to connect, exchange views, share content, information, and recommend products and services using the “thumbs up or down” approach. (more…)

How to Spring Clean Your Website

// January 25th, 2010 // No Comments » // Blogging, Business, Marketing, SEO, Search Engine

Spring is a wonderful time of year but it might not be so wonderful for our online business. The weather is getting nicer and people are spending more time outside, away from their computers. One way to get more people to come to your website is to do some spring cleaning and I don’t mean your house! Our websites can get stale and outdated if we do not clean them up periodically.

There are lots of things you can do to freshen up your site and bring new life and new customers to your online business:

1. Add a new section filled with resources, information and maybe even some special deals for your customers. (more…)

Changing the Conversion Conversation

// December 14th, 2009 // No Comments » // Blogging, SEO

By thinking strategically you can apply the correct tactics to improve your site’s conversion rate, generating more leads and sales. The principle of the conversion balance is the key to optimizing your website.

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The Necessity Of Search Engine Optimisation

// December 10th, 2009 // No Comments » // Blogging, Business, Lessons, SEO, Search Engine

The majority of businesses now understand that search engine optimisation or SEO is becoming an important part of any online business strategy.

Today it is only the most backward thinking companies that have dismissed the benefits of search engine optimisation, or have not even heard of it.

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